Problem: The management of a very profitable subsidiary
of one of the USA’s largest media companies needed
to diversify its product line in order to continue growth
and penetration of the market. Up to that point, the organization
had built its on a single software solution, designed
to improve the user interface used when entering text information
into computers, cell phones, and other electronic devices.
The management team of this organization felt that the existing
business model could be extended so as to include the voice
recognition market. In an effort to properly design this
addendum to the business plan, their management retained
and implemented a custom set of analytical tools that allowed
the Product Management team to best plan for entry into
this market. We were able to show that a profitable diversification
will be possible if certain operational, technical and business
processes were put into practice.
Based on our findings, the management team was able to chart a confident, rational development path for the organization, while preserving its resources and minimizing the risks associated with such strategic decisions.