Problem: A growing private university in Irvine, California
was in need of innovative ways to enhance its entrepreneurial
MBA program in order to attract more graduate students.
The faculty of the University was convinced that a classical
“cookie cuter approach” of providing
instructions would not sufficiently differentiate the university’s
new program in the crowded MBA degree marketplace; therefore
an up-to-date curriculum was deemed necessary.
ChicagoaAnalyticsTM was asked
to introduce students to the concept of Strategy Dynamics
and to the process of business modeling. At the end of the
semester each student was tasked with writing a business
plan which utilized the approach, using the software tools
provided, and methodologies taught during the semester.
The fact-based, software supported program was well received. It proved to be a valuable differentiator and the class strongly recommended that our material be permanently included in the curriculum of the university. Two students employed the plans which they developed during the course to pursue their dreams of launching their own businesses.