Problem: A manufacturer of business equipment planned to launch a new innovative product in the US. The original concept focused on enabling sales personnel to make presentations without the need to own a laptop. The device would store a large number of digitized documents and would work in conjunction with any projector.
and analyzed the “voice of customer”
data and provided suggestions regarding the improvements
that will have to be made in the functionality, mobility
and user interface, in order to make it a viable product.
Based on our recommendations, the company
redesigned the operating software, added new and innovative
product features, adjusted its target market, and repositioned
the marketing message, to resonate with the expectations
of the target market segment.