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Concept Validation
The Problem:

A manufacturer of business equipment planned to launch a new innovative product in the US. The original concept focused on enabling sales personnel to make presentations without the need to own a laptop. The device would store a large number of digitized documents and would work in conjunction with any projector.
The Solution:

ChicagoAnalyticsTM collected and analyzed the “voice of customer” data and provided suggestions regarding the improvements that will have to be made in the functionality, mobility and user interface, in order to make it a viable product.
The Benefit:

Based on our recommendations, the company redesigned the operating software, added new and innovative product features, adjusted its target market, and repositioned the marketing message, to resonate with the expectations of the target market segment.


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